Terms of Service

Welcome to SUMIREL.

These Terms of Service (“Terms”) govern your access to and use of the SUMIREL website, products, and services. By accessing our website, using our services, or placing an order, you agree to be bound by these Terms.

Please read these Terms carefully before using our website or making a purchase.

1. General Conditions

By accessing or using this website, you confirm that you are at least the age of majority in your country or region of residence, or that you have obtained the consent of a parent or legal guardian where required by applicable law.

You may not use our website, products, or services for any illegal, fraudulent, or unauthorized purpose.

We reserve the right to refuse service, restrict access, or cancel transactions where reasonably necessary, including in cases of suspected fraud, misuse, or violation of these Terms, subject to applicable laws and regulations.

2. Product Information & Availability

We make reasonable efforts to ensure that product descriptions, specifications, materials, sizes, colors, images, and other information displayed on our website are accurate and up to date.

However, actual product colors may vary slightly due to differences in screen settings, lighting conditions, photography, and production batches.

Certain products may be made to order, produced in limited quantities, or subject to availability. We reserve the right to modify, discontinue, or limit the availability of products where reasonably necessary.

Where applicable, material composition and other important product information will be stated on the relevant product page.

3. Prices, Orders & Payment

Product prices are displayed in the currency shown on the website or at checkout.

Prices, promotions, and product availability may change from time to time. Any applicable shipping charges, taxes, or other fees will be displayed or disclosed before you complete your purchase where required.

By placing an order, you confirm that the billing, shipping, and contact information you provide is accurate and complete.

We reserve the right to refuse, cancel, or review an order where there is a reasonable suspicion of:

• Fraudulent or unauthorized activity

• Incorrect pricing or technical errors

• Payment verification issues

• Product availability issues

• Violation of these Terms

If an order is cancelled after payment has been successfully processed, any eligible refund will be issued to the original payment method.

4. Shipping & Delivery

Shipping availability, shipping charges, processing information, and estimated delivery times are governed by our Shipping Policy.

Estimated delivery times are provided for reference and are not guaranteed unless expressly stated otherwise.

Delivery may occasionally be affected by circumstances outside our reasonable control, including:

• Customs processing

• Carrier delays

• Weather conditions

• Public holidays

• Transportation disruptions

• Incorrect or incomplete delivery information

Customers are responsible for providing complete and accurate shipping information when placing an order.

If you notice an error in your delivery information, please contact our Customer Service team as soon as possible. We cannot guarantee that changes can be made once an order has entered processing or has been shipped.

5. Returns, Exchanges, Refunds & Cancellations

Returns, exchanges, refunds, and order cancellations are governed by our Return, Exchange & Cancellation Policy, which forms part of these Terms.

Eligible return requests must be submitted within the return period stated in that policy.

Customers are encouraged to review the Return, Exchange & Cancellation Policy before placing an order so they understand the applicable eligibility requirements, return shipping responsibilities, refund procedures, and cancellation conditions.

Nothing in these Terms is intended to limit any mandatory consumer rights that may apply under applicable law.

6. Intellectual Property

Unless otherwise stated, the content available on this website, including text, graphics, logos, product descriptions, website design, and other original materials, is owned by SUMIREL or used with appropriate authorization.

Such content is protected by applicable intellectual property laws.

You may not reproduce, distribute, modify, publish, commercially exploit, or otherwise use protected website content without prior written permission, except where permitted by applicable law.

Third-party trademarks, images, or other intellectual property remain the property of their respective owners.

7. Limitation of Liability

To the fullest extent permitted by applicable law, SUMIREL shall not be liable for indirect, incidental, special, or consequential losses arising from the use of our website, services, or products.

Where liability cannot lawfully be excluded, our liability will be limited only to the extent permitted by applicable law.

Nothing in these Terms excludes or limits liability where such exclusion or limitation would be prohibited by applicable consumer protection or other mandatory laws.

8. Website Use & User Conduct

You agree not to use this website:

• For unlawful, fraudulent, abusive, or harmful activities

• To submit false, misleading, or unauthorized information

• To interfere with the security or operation of the website

• To introduce viruses, malicious code, or other harmful technology

• To attempt unauthorized access to our systems or services

• In a manner that violates applicable laws or the rights of others

We may restrict or terminate access to the website where there is reasonable evidence of misuse, fraud, security threats, or violations of these Terms.

9. Third-Party Services and Links

Our website may contain links to or use services provided by third parties, including payment providers, shipping carriers, analytics providers, or other service providers.

Third-party websites and services operate under their own terms and privacy policies.

SUMIREL is not responsible for third-party content, websites, or services except to the extent required by applicable law.

10. Changes to These Terms

We may update these Terms from time to time to reflect changes to our services, business practices, legal requirements, or website functionality.

Any updated version will be published on this page.

Changes will apply from the effective date of the updated Terms and will not reduce rights that already apply to orders placed before the change where prohibited by applicable law.

11. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region of the People's Republic of China, without prejudice to any mandatory consumer protection rights that may apply under the laws of the customer's country or region of residence.

Any dispute arising out of or relating to these Terms will be handled in accordance with applicable laws and jurisdictional requirements.

12. Contact Information

If you have any questions regarding these Terms, your order, or our services, please contact our Customer Service team.

Brand Name: SUMIREL

Email:
service@sumirel.com

WhatsApp:
+86 183 5108 8734

Business Address:
16 Yip Hing Street
Kwun Tong, Kowloon
Hong Kong SAR, China

Customer Service Hours:
Monday – Saturday
8:30 AM – 6:00 PM
GMT+8 / Hong Kong Time

Our Customer Service team aims to respond within 1–2 business days.